Apprentice University, Inc. founder Ron Brumbarger loves speaking on the topic of relational capital. He uses this term to describe the relationship value in a referral situation. When you are referred by a friend, co-worker, or acquaintance to another person, you bring that referrer's relational value with you. For example, if the referrer and the person you are being referred to have a long, established relationship, the relational capital is high. There is already some trust there and you bring that extra credibility with you. How does this apply to authors? Networking is important in any business, but is especially important for new authors, Brumbarger says. Your author brand and reputation can greatly affect your level of success. Relational capital becomes extremely important as you continue to make connections with other authors, service providers, and industry representatives. For Brumbarger, networking is how deals, favors, and opportunities come about, and relational capital plays a critical part.