Common Mistakes Made by Business Writers - video

Shelia Heen, co-author of "Thanks for the Feedback," discusses the craft of business writing. Writing nonfiction is fraught with competing concepts of what writers want, what readers need, and what readers think they need. Heen address the world of business writing with insight that came from her own experience. “I think that readers shop for books the way people shop for clothes,” says Heen. People are buying business and self-help books in the same way. How does this book fit the reader’s person...