After leaving her corporate job, writer and former journalist Carolyn Oei knew she wanted to continue in the field of marketing communications and public relations, so she founded the firm The Creative Voice. Her main objective was to transition from business and corporate PR work to projects that focused on Singaporean arts and culture. Since 2011, The Creative Voice has taken on projects that have everything to do with the arts, culture, and community building in Singapore. Through curation and creation, Oei and partner Marc Nair offer clients a variety of writing services, both nonfiction and fiction, festival management, photography services, and more. In addition to serving the arts community through their firm, Oei and Nair co-founded the culture magazine Mackerel.