In the current scope of film-making and its potential for money both gained and lost, producers work carefully to ensure that their chosen projects will get the desired return on investment in order to keep their respective company afloat. With consideration of target audience and current market trends, producers must go with the project that has the most potential, whether it may be based on a popular comic book, novel, or even a speculative script. After finding this key piece, it is their job to work closely with the screenwriter to assemble a production package to pitch to investors or other possible backers. This area is among the most important as it draws the line between a produced script and a project caught in development chaos.
In the case of writing contracts, a producer will often be arranged beforehand. With spec scripts however, the screenwriter must aim for a producer, director, or actor who can add some momentum to their pitching efforts. Investors want to know that the project will at least break even, so a thirty second pitch often has little to do with the plot. Instead, this time is spent covering target audience, genre, regional markets, upcoming competing films, and projected return on investments. After piquing the investors interest, the way is open for more thorough details, such as plot, possible directors, casting choices, and more.
Also, depending on who you approach, various forms and materials will be applicable and necessary. Naturally, the script is a must, but following this you will often need a budget top sheet, finance structure overview, proposed production schedule, and bios for all key creatives. In addition, signed release and application forms may be requested along with a cover letter. When the investors can rest assured that everything will arrange itself from there, they will offer a green-light for the project, thus bringing in the phase of pre-production.