One thing that has continued to change over the years in the entertainment business is that the ability to create and share content has become increasingly more available to independent artists. Anyone can access the technology and resources required to produce content, but that doesn't mean it will sell, says author, screenwriter, and producer Brandyn Cross. It's important for creatives to do their research and understand how others have found success. For screenwriters, it used to be that you had to get picked up by a studio willing to put money behind your project. Today, if people don't jump at the chance to produce your project, do it yourself, he says. There is no excuse not to execute on your dream.