The book market continues to be a competitive place where new books and emerging authors can easily be overlooked. Nelson Books Senior Marketing Director John Andrade advises authors in the Christian nonfiction space to approach the journey with grit and determination. It's a busy world with reduced attention spans, so authors need to figure out how to break through the noise. He encourages authors to persevere and continue to work at it every day. Be disciplined to write, get feedback, network, create awareness locally, and press on.
He also cautions authors to be patient—success won't happen overnight. Even authors on the bestseller lists have years and years of hard work that have factored into their success.