Morgan James Publishing founder and bestselling author David Hancock believes there are proven steps new authors can take to increase their chances of success. First, he encourages authors to write the "right" book. This means understanding what your target readers need and ensuring the book benefits both you and the reader.
Second, he recommends authors start marketing the moment you decide to write the book. Hancock believes authors need to start planting seeds of authority and let others hold you accountable during the writing process. This "authority bridge" is the first bridge authors must cross in order to find success. Once you have a following that becomes invested in your journey, you can work on crossing the second bridge, which is the "permissions bridge". You have now earned the right to ask your followers to support you by buying the book when it becomes available. Hancock believes that if you develop relationships over time and provide valuable content, people will be eager and willing to buy your book.