Building a Fan Base

Building a Readership Through Social Media and Face-To-Face Networking

Author, writer, and producer Joel Eisenberg advises authors to market themselves in ways that don’t feel like soliciting. In other words, when you’re attending a book...
- Joel Eisenberg
The Benefits of Developing a Calling Card Book

If you’re looking to create a personal brand, a calling card book can be an effective way to establish credibility. A calling card book is generally nonfiction and written...
- Desiree Duffy
Three Effective Marketing Channels for Promoting Your Book

Author and book PR/marketing expert A.G. Billig shares what she’s found to be the most effective marketing channels for creating awareness for books. First is word...
- A.G. Billig
How Early Networking Can Benefit the Book Marketing Process

Many new writers don't think about networking or book marketing until their manuscript is complete or their book is published. Before she published her first novel,...
- Christina Hoag
Understanding Publicity and Elements that Affect a Book’s Success

Marlan Warren, Author and Publicist with Roadmap Communications, explains publicity elements necessary to build an author platform. It takes so much time and effort...
- Marlan Warren