Building a Fan Base

Using Word-of-Mouth Marketing to Grow Your Readership

Word-of-mouth marketing happens by sharing your work as far and wide as possible. Author and technical writer Neil V. Young suggests attending writer’s groups, conventions...
- Neil V. Young
Advice for New Authors on Building a Fan Base and Gaining Publicity

In our internet-driven world, authors need to make themselves known online, says writer and producer Craig Miller. He knows many authors who are spending at least as...
- Craig Miller
Building a Readership Through Social Media and Face-To-Face Networking

Author, writer, and producer Joel Eisenberg advises authors to market themselves in ways that don’t feel like soliciting. In other words, when you’re attending a book...
- Joel Eisenberg
The Benefits of Developing a Calling Card Book

If you’re looking to create a personal brand, a calling card book can be an effective way to establish credibility. A calling card book is generally nonfiction and written...
- Desiree Duffy
Three Effective Marketing Channels for Promoting Your Book

Author and book PR/marketing expert A.G. Billig shares what she’s found to be the most effective marketing channels for creating awareness for books. First is word...
- A.G. Billig