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Determining the Reader Segments for a Memoir
Most writers believe that everyone should read their book. The reality is, though, that no story is going to appeal to everyone. Every author needs to choose a very...
Marlan Warren
3 Phases of Book Marketing Program Instruction - Month 1
This first instructional webinar explored initiatives that should take place during the writing stage and covers the following: • Defining what we mean by the term...
Keith Ogorek
How to Choose the Right Keywords to Increase Online Book Sales
Anyone trying to sell books on the Internet has likely heard about “keywords”, whether as part of search engine optimization (SEO), paid search, Google Display Network...
Author Learning Center
Effective Ways to Build a Readership and Sell More Books
Arthur Doweyko, award-winning author and scientist, explains the difference between writing a book and actually selling a book. It can be hard for authors who have...
Arthur Doweyko
Jeanne Lyet Gassman on Marketing Blood of a Stone to Multiple Audiences - video
Jeanne Lyet Gassman's award-winning religious historical fiction novel Blood of a Stone was initially marketed to Catholic readers since it was published by a Catholic...
Jeanne Lyet Gassman
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