Research

When you are planning your book marketing strategy, you will face a tough question: Should I hire a book marketing firm, or should I do my own book marketing? Marketing...

People have a lot of different ideas about what marketing is. But when you're specifically referring to a book marketing campaign, usually the process can be broken...

People have a lot of different ideas about what marketing is. But when we talk specifically about a book marketing campaign, usually the process can be broken down into...

Much of the publishing industry was shocked at the beginning of 2010 to receive a report from Bowker stating that over a million books were published in 2009 (the numbers...

Whether you're apply for jobs or trying to get a book contract, people are going to search for you online. Sherry Beck Paprocki, author of "The Complete Idiot’s Guide...