Research

If you Don't Brand Yourself, Google Will - video

Whether you're apply for jobs or trying to get a book contract, people are going to search for you online. Sherry Beck Paprocki, author of "The Complete Idiot’s Guide...
- Sherry Beck Paprocki
Digital Marketing vs Traditional Marketing - video

It's an exciting time in digital publishing, also known as e-publishing or online publishing. Lauren Hesse, assistant digital manager of Doubleday Books, discusses the...
- Lauren Hesse
Creating a Brand - article

An author’s brand is based on how the public perceives the particular tone or feel of that author’s writing without being tied down to any specific title or characters...
- Luke Sandler
Digital Marketing vs Traditional Marketing - podcast

It's an exciting time in digital publishing, also known as e-publishing or online publishing. Lauren Hesse, assistant digital manager of Doubleday Books, discusses...
- Lauren Hesse
The Most Important Steps for Author Success - video

Publishers expect more from authors these days. Kristin Mehus-Roe, executive director of Publishing Initiatives with Girl Friday Productions, discusses what publishers...
- Kristin Mehus-Roe