Research

A pen name is an alternate name that a writer uses to author a book. But why use a pen name? What are the benefits and challenges? Charles Ardai, founder and editor...

Books don't sell themselves, says author Carolyn Howard-Johnson, who shares marketing strategies for new writers. What's needed: a good query letter that reveals something...

Books don't sell themselves, says author Carolyn Howard-Johnson, who shares marketing strategies for new writers. What's needed: a good query letter that reveals something...

Deciding whether or not to do book marketing on your own or with outside help can be a difficult task. On one hand, you may love completing all the details of your book...

Your book is much like a business and marketing is no exception. Daydreaming about the best-sellers list won’t get you any closer to breaking the top 10. So how do you...