Research

Marketing a book is like marketing a business. Creating a marketing plan is the first step. If you haven’t done so yet, read the article “Your Book is a Business Plan...

Agent and author branding expert Laurie McLean. Laurie explains the critical components of a successful digital marketing plan and shares specific examples that you...

Author and social media expert Jeff Molander says that 95 percent of what you read about social media will not work. Reset your expectations about the goals of social...

Author and social media expert Jeff Molander says that 95 percent of what you read about social media will not work. Reset your expectations about the goals of social...

Author Francis Cholle, winner of the USA Book News award for “Best Books 2011? in the Business Motivational category, shares his thoughts on how an author can be a better...