Research

In today's economy, it's difficult for new authors and businesses alike. Editor Jane Ubell-Meyer explains that authors who think creatively can learn to leverage business...

Sherry Beck Paprocki, author of The Complete Idiot's Guide to Branding Yourself, defines what a branding story is and how you can develop your own story. The key is...

Sherry Beck Paprocki, author of The Complete Idiot's Guide to Branding Yourself, defines what a branding story is and how you can develop your own story. The key is...

Providing a consistent image is one of the most important things you can do to build your author brand. Branding expert Kyle Lacy shares tips on how to build your author...

Trying to build your author brand but not sure where to start? Social media expert and author, Kyle Lacy, shares his insight on where and how to start the process. When...