Research

There are many evolving facets to keep up with in the publishing industry. This includes changes on Amazon and social media, and developments in book formats and reader...

Building a strong, effective author brand will help you and your book stand out among the crowd. To create an authentic author brand, author and book PR/marketing expert...

There are differing opinions on how early in the writing process you need to determine the genre in which your book fits. Genres include categories such as Science Fiction...

In this session, ALC President Keith Ogorek and book distribution expert Amy Collins hosted a question and answer forum on the topics of writing, marketing, distribution...

If you’re marketing a book for the first time, there are probably at least a few marketing concepts and terms you’re not completely familiar with. We’ve assembled...