Publicity Campaigns

A great book marketing campaign incorporates both publicity and marketing efforts. Let's take a look at the differences between publicity and marketing, including the...

In her role with Penguin Books Singapore, Carynn Tey is responsible for planning out all book marketing and publicity campaigns, monitoring industry trends, managing...

You have a great book idea, you know how you want to get it published…now what? How will you inform the masses of your book? Join Nicole Baker as she gives you some...

An integrated marketing campaign involves creating a seamless experience for your book audience across all types of media and platforms. It includes social media,...

An integrated marketing campaign involves creating a seamless experience for your book audience across all types of media and platforms. It includes social media,...