Publicity Campaigns

There can be many benefits to hiring a publicist to help build and execute a book marketing campaign. Literary publicists have the know-how and the contacts to make...

There can be many benefits to hiring a publicist to help build and execute a book marketing campaign. Literary publicists have the know-how and the contacts to make...

Self-published authors often worry the publicity process will be different and potentially more difficult when they don’t have a traditional publisher to support them...

Self-published authors often worry the publicity process will be different and potentially more difficult when they don’t have a traditional publisher to support them...

One of the key book publicity trends that Anne Robertson, managing director of public relations at Lavidge, is seeing is new authors taking more control of their brand...