Publicity Campaigns

From a marketing perspective, publicity is difficult to understand. It can't be bought, it can't be controlled, and it is never guaranteed, but there's simply no better...

Book marketing brings about many important and sometimes difficult choices for an author. Send a press release? Wait for an interview on a local TV show or create...

Public relations is difficult to understand. It can't be bought, it can't be controlled, and it is never guaranteed, but there's simply no better way to gain credibility...

Media contacts take the form of mailings, faxes, e-mails, and phone contacts. Some basic protocols apply to all media contacts, but these different forms of media contact...

Freelance writer Cindy Dashnaw discusses ways to engage the media and draw attention to your book. She focuses on getting to the point quickly and on writing from...