Publicity Campaigns

Browse the videos, articles and podcasts:


  • Engaging the Media - video

    Freelance writer Cindy Dashnaw discusses ways to engage the media and draw attention to your book. She focuses on getting to the point quickly and on writing from...
    Cindy Dashnaw
    • Cindy Dashnaw
  • Marketing and PR for "The Roses Underneath" - video

    CF Yetmen, author of "The Roses Underneath," discusses how she marketed her self-published book. She started pitching her plan in her query letters, and once she self...
    CF Yetmen
    • CF Yetmen
  • Marketing and PR for "The Roses Underneath" - podcast

    CF Yetmen, author of "The Roses Underneath," discusses how she marketed her self-published book. She started pitching her plan in her query letters, and once she self...
    CF Yetmen
    • CF Yetmen
  • What's the Right Type of Exposure? - podcast

    Brent Gallenberger, senior marketing manager at Rodale Press, discusses the best kind of publicity and exposure for authors, including national publicity, print, and...
    Brent M. Gallenberger
    • Brent M. Gallenberger
  • What's the Right Type of Exposure? - video

    Brent Gallenberger, senior marketing manager at Rodale Press, discusses the best kind of publicity and exposure for authors, including national publicity, print, and...
    Brent M. Gallenberger
    • Brent M. Gallenberger