Publicity Campaigns

Publicity and marketing efforts go hand in hand and must be used together in order to reach as many potential readers as possible. A solid book publicity campaign can...

Publicist Darice Fisher knows she needs a well-thought-out media and publicity plan for the nonfiction book series that she's developing. Her years of experience in...

If you have the budget to hire a publicist to assist with your book publicity efforts, you need to be ready and willing to collaborate says publicist Darice Fisher....

Darice Fisher didn't intend to start a public relations firm. Her need to learn about and create a media campaign around an event she was producing led her down a path...

Nonfiction authors do have an advantage when trying to garner media attention because they've typically written about an area of expertise. This makes their pitch to...