Publicity Campaigns

A key component of all book marketing plans is publicity, which includes any media attention such as radio and TV interviews. Whether self-published or traditionally...

You've launched your book with a bang, now what? Is it better to go off the radar until you have a new novel to brag about, or to keep engaging with your audience...

A holistic approach to book publicity means integrating both the marketing and public relations strategies. Book marketing expert and author Desiree Duffy cautions anyone...

Whether you are a new author or an established author, having a solid book marketing strategy in place can greatly impact your level of success. There are several facets...

You’ve finished your book. It’s out there for all to see, and you are finally getting a few reviews back. For the most part they're positive. There may be a few cranky...