Partnering With Your Local Bookstore - video

Amazon may be a click away, but don't underestimate your relationship with local bookstores. Julie Wernersbach, publicist for Austin-based BookPeople, reminds authors of various ways to partner with local bookstores: provide a website link to the store's site, visit in person to say hello, do book signings, follow the store on social media and offer content for their blogs. By promoting and supporting the store, you are likely to find your book in stock. Consider, too, that the store can fulfill orders--perhaps even internationally. Bookstores tend to be supportive and invested in "their hometown crew," so consider how you can best support them.