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Before embarking on the journey to write and publish a book, it's important to understand the potential costs associated with each step in the process. This will help you properly budget for your project and make smart decisions along the way. In this session, book marketing advisor Beth Kallman Werner will show you how to:
• Develop a comprehensive, flexible budget to minimize surprises and stress • Discover the nuts and bolts that carry fees within each phase of the publishing process • Determine where you can save by managing various steps on your own • Select industry partners that meet your needs without emptying your wallet • Focus on lean, efficient publishing for shorter path to breaking even • Consider marketing throughout so it isn’t an afterthought, and maximize your potential for success
About the Presenter: Author Connections (AC) has been serving a global roster of author and publisher clients since 2010. AC is devoted to editing and marketing excellent content for discerning readers. As former Director of Marketing & Sales for Kirkus Reviews, Beth worked with major houses and indie authors on book reviews and title campaigns for any size budget. Since launching Author Connections, Beth has worked on more than two hundred titles in fiction and nonfiction, adult and children’s books; many earning multiple marketplace awards and accolades. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). Beth’s own book, "Travels of an Independent Woman", is scheduled for Summer 2026.
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