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This webinar is a follow-up to Working with a Literary Publicist and reviews how an author can make the most of his or her literary publicity campaign.

Freelance publicist Lindsey Gobel will begin with the overall goals and campaign objectives in detail, as well as strategies the author and his or her publicist can utilize to maximize coverage and spread awareness about a book. She will talk about what a typical book launch campaign looks like, as well as how authors can ensure their book is newsworthy. In addition, Gobel will cover:

• What foundations need to be in place before an author launches a campaign
• Marketing tactics that an author’s publicist can do and what the author can do
• Ways to promote, encourage reviews, utilize social media, and find events to attend
• Tips on holding virtual events and online promotions

Participants will learn how to arm themselves with the best preparation and knowledge to maximize their efforts and get the most out of their book launch campaign. This webinar will empower authors to take advantage of every opportunity to provide the best launching point for broadening their reach and making their book known.

About the Presenter:
Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts and business plans. Gobel’s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She recently wrote a Tedx Talk that was performed in September of 2018. Her work has been featured in numerous print publications, as well as national media outlets such as ESPN, FOX News, The Today Show and Wake Up with Al.

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