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This session with Beth Kallman Werner of Author Connections will take a topline view of the soup-to-nuts publishing process, breaking down a simple checklist any author can follow to prepare the manuscript, a timeline, a budget, and a flexible plan to follow. The checklist will cover:

  Writing
  Editing
  Marketing
  Cover Design
  Interior Layout and Design
  Production/Formatting
  Distribution
  Marketing

Yes, marketing appears twice, because it must be a focus both early and later on in the process!

There are various considerations that change depending on the book, its genre, commercial vs. personal goals, etc. Beth will discuss many factors that affect choices along the publishing path, guiding authors to make best choices for individual needs.

About the Presenter:
Author Connections (AC) has been serving a global roster of author and publisher clients since 2010. AC is devoted to editing and marketing excellent content for discerning readers. As former Director of Marketing & Sales for Kirkus Reviews, Beth worked with major houses and indie authors on book reviews and title campaigns for any size budget. Since launching Author Connections, Beth has worked on more than two hundred titles in fiction and nonfiction, adult and children’s books; many earning multiple marketplace awards and accolades. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). Beth’s own book, "Travels of an Independent Woman", is scheduled for September 2026.