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Endorsements are blurbs from experts or other authors that lend credibility to your work, and are an important book marketing asset. How do you get great endorsements for your book?

In this session, book strategist Cathy Fyock will share her tips and ideas for reaching out to the influencers for your target reader, and for getting the testimonials you need to turn book browsers into book buyers. She will discuss what should be included in your endorsement package and how you can leverage these quotes to build a readership.

About the Presenter:
Cathy Fyock is The Business Book Strategist, and works with professionals and thought leaders who want to write nonfiction books as a business growth strategy. She is the author of 12 books, including “On Your Mark”, “Blog2Book”, “Authority”, “My New Book: The Upcoming Message that will Change the World”, and her newest book, “Writer Crisis Hotline”, co-authored with Allie Pleiter. Cathy's book, “The Speaker Author: Sell More Books and Book More Speeches”, became a #1 international bestseller in public speaking and speech writing, authorship, business consulting, publishing books and more. Since Cathy started her business in 2014, she has helped over 230 professionals become published authors. She believes that authors change the world, one word at a time.

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